Our focus is on empowering startups in SaaS, IT services, digital technology to grow smarter, scale faster and expand confidently into new markets. We go beyond traditional advisory, acting as hands-on mentors to guide companies through the complexities of product development, market entry, and scalable growth. Our expertise spans crafting robust go-to-market (GTM) strategies that resonate with target audiences, optimizing digital business models for sustainable revenue, and leveraging AI to unlock competitive advantages.
We work collaboratively with founders, providing strategic foresight and practical execution support needed to transform innovative ideas into market-leading SaaS solutions.
We serve as a trusted partner in transforming ambitious SaaS startups into thriving, scalable enterprises. Our holistic approach addresses the interconnected aspects of business growth, ensuring a cohesive and impactful strategy for long-term success. We are committed to providing actionable insights and fostering a culture of innovation within your organization.
Build your GTM and channel strategy for scalable success
Our team is a powerful blend of management and consulting experts passionate about solving complex business challenges. With years of proven experience, we provide strategic insights, innovative technology solutions, and hands-on-support to help businesses grow and thrive.
India: (+91) 7550027784
Australia: (+61) 0429222400
shankar.venkat@azuredcs.com
FOUNDER/PRINCIPAL PARTNER
Shankar Venkat is an energetic business leader who has been at the forefront of the Information Technology industry across the Asia Pacific region for over 30 years. Shankar has been actively engaged in consulting for small and mid-size organisations in the Australia, India, Singapore and USA – specifically around digital transformation initiatives involving Cloud, Mobile, Digital Commerce, eLearning, AI, and Enterprise Applications among other technologies.
Having worked in IT Consulting, Project Management, Channel Development, Sales, Marketing and Business Development roles with Oracle Asia-Pacific for nearly 20 years, Shankar has vast experience and a wealth of knowledge in the digital business environment.
Accomplished in the fields of Solutions Marketing, Enterprise Solution Sales, Channel Management and Project Management, Shankar is passionate about driving change through digital technology to better our lives, and to better serve customers. Shankar is helping organisations – large, medium and small – with their digital transformation strategies and initiatives, creating meaningful adoption of new technologies such as Cloud, AI, Machine Learning and Mobile Apps. He has played a prominent role in advising on managed IT Services, In-House IT Management versus Out-Sourcing / Off-Shoring, Cost / Benefit Analysis of IT Strategy and so on.
Shankar has delivered numerous presentations in various Industry forums and seminars in many countries. He has travelled extensively across the world.
When he’s not working on helping his clients become more successful, you’ll find Shankar sinking putts on the golf course.
Shankar is also actively involved with social welfare organisations and lends his hand for voluntary work .
PARTNER
Balaji Swamy has a strong background in platform technology consulting, business development, sales and operations, and has driven success across diverse markets – APAC, India, and MEA. His tenure at US and European MNCs like Nokia, Red Hat, SAP, and Oracle has equipped him with the skills to help businesses grow in a balanced and people-centric way, optimising revenue and margins while controlling costs. By fostering collaboration across functions and engaging strategically with partners, Balaji has significantly influenced technology penetration and achieved revenue growth. Committed to excellence, Balaji consistently aligns with organisational objectives and adapts to the ever-changing business environment. Balaji’s expertise spans across Enterprise and Open Source Software Sales, SaaS & Subscriptions, Market expansion, GTM and Demand Generation, Partner management (ISVs, GSIs, VARs).
Balaji’s TOP 5 Clifton strengths are
He is a certified coach and a trained speaker.
Singapore: (+65) 81127150
India: (+91) 9940171509
balaji.swamy@azuredcs.com
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