Case Studies

Digital Strategy Consulting . Innovation Advisory . Digital Transformation . Digital Commerce . Technology M&A Advisory . Mentoring Startups . Channel Development & GTM Strategies .

Problem

Vanity Group struggled with slow and manual Quotation -to- Order fulfillment processes. Their SAP B1 ERP and Salesforce CRM systems operated in silos, requiring significant manual intervention and hindering efficiency.

Our Approach

Aztra Digital was engaged to conduct a thorough Systems Health Check to pinpoint the core integration challenges. Following this assessment, Aztra Digital collaborated with HTC Global Services to design and implement a robust integration solution, connecting Salesforce CRM directly with SAP B1.

Outcome & Impact

The Systems Integration project dramatically reduced processing times and manual errors, leading to smoother operations and superior customer service.

THE CHALLENGE
The Madras Sanskrit College (MSC), is a venerable institution with over a century of dedication to Sanskrit education, based in Chennai, India. MSC sought to expand its reach beyond its traditional classroom setting. They aimed to make the ancient language accessible to a global audience, overcoming geographical barriers and meeting the growing interest in Sanskrit worldwide. This required a robust e-Learning strategy and platform capable of delivering their specialized courses effectively online.

Solution

Aztra Digital Consulting was retained by Madras Sanskrit College to facilitate this significant digital transformation. Aztra Digital’s comprehensive engagement included:

Digital Learning Strategy: Advising MSC on the optimal approach for transitioning their traditional courses to an online format.

Course Design for Online Learning: Collaborating to adapt existing Sanskrit courses for an engaging and effective online learning experience.

Implementation of Online Learning Systems: Deploying a comprehensive e-Learning platform that supported:

- Learning assignments and structured course progression.

- Online assignments with integrated grading functionalities

- Interactive tutor support and personalized course guidance.

Payment Gateway Integration: Seamlessly integrating a secure payment gateway to facilitate the collection of online course fees from a global student base.

Outcome and Impact

Since its launch in March 2017, MSC’s Digital Campus initiative has been a resounding success for the Madras Sanskrit College. Over 8,000 students have successfully enrolled in and completed MSC's Online Sanskrit courses. This has enabled the college to fulfill its vision of taking Sanskrit education global, preserving and propagating one of the world's oldest and most sacred languages to a much wider international community.

Shastha Foods Inc, is a leading distributor of Indian food products across the USA. Shastha Foods, with its Headquarters in San Jose, CA, USA, traditionally operated as a "brick and mortar" business. Whilst successful, they recognized the imperative to evolve and establish a robust online presence to expand their reach, enhance customer experience, and meet the demands of the digital age. They needed to transition to a "click and mortar" model, integrating digital commerce seamlessly into their existing operations.

Solution

Aztra Digital was engaged as a trusted consultant to guide Shastha Foods through this crucial digital transformation. Our comprehensive approach encompassed:

Digital Commerce Strategy & Implementation: We advised on and implemented a robust e-commerce platform, laying the foundation for their online store.

Digital Marketing & SEO Strategies: To ensure visibility and attract a wider online audience, we developed and executed digital marketing and Search Engine Optimization (SEO) strategies tailored to their target market.

Seamless Payment Integration: We integrated secure payment gateways, enabling customers to make credit card and various online payments effortlessly.

Nationwide & International Logistics Integration: A key aspect of the transformation was integrating with logistics providers. This critical step allowed Shastha Foods to efficiently deliver their products across all 50 states in the US, and also expand their reach into Canada.

Outcome and Impact

Through this strategic partnership with Aztra Digital, Shastha Foods successfully transformed its business model. They established a powerful online presence, significantly expanded their market reach across North America, and provided customers with a convenient and efficient way to access their products. This digital evolution positioned Shastha Foods for continued growth and solidified its leadership in the Indian food products distribution market.

Case Study - Start up with Innovative Security Technology

Aztra Digital Consulting is actively mentoring an innovative digital startup in Chennai, India, to fast-track its journey from ground-breaking technology to widespread market adoption. This startup has developed a cutting-edge security solution platform with its patented technology in blockchain and tokenization to create privacy-preserving digital infrastructure.

Currently, the startup is at a pivotal stage, with Proof-of-Concept (POC) developments underway across diverse and critical sectors including Pharma, Mining, Education, and Financial Services.

Aztra Digital is providing comprehensive guidance, covering a wide array of strategic areas essential for success:

Product Development & Positioning: Refining the solution's features and clearly defining its unique value proposition.

Pricing Strategies: Developing competitive and sustainable pricing models.

Go-to-Market Strategies & Plans: Crafting effective strategies to launch and penetrate target markets.

Market Outreach: Implementing initiatives to build awareness and generate demand.

Partner Ecosystem: Establishing strategic alliances that align with regulatory frameworks and commercial objectives.

Beyond these operational aspects, Aztra Digital is guiding the startup through the complexities of investor funding, ensuring they are well-prepared to secure the capital needed for scaling and growth. This holistic approach by Aztra Digital Consulting is proving crucial in helping the startup navigate the challenges of bringing a disruptive technology to market.

Case Study - Driving Global Expansion for a Cloud based SaaS Financial Automation Solution provider

Aztra Digital Consulting is partnering with a prominent Mumbai-based company specializing in cloud-based financial automation solutions. Having successfully deployed its SaaS solution to over 200 customers, the company is looking to accelerate its growth through international expansion and development of global reselling partner ecosystem.

The startup's innovative SaaS solution offers seamless integration with leading Enterprise Resource Planning (ERP) systems, including Oracle, SAP, Oracle NetSuite, Infor among others. The SaaS solution significantly simplifies and automates critical financial processes around Order-to-Cash and Procure-to-Pay - with embedded with AI capabilities.

Aztra Digital Consulting has been engaged to spearhead this ambitious growth initiative, focusing on:

Go-to-Market Strategies & Plans: Developing tailored strategies and actionable plans for market entry and expansion into key regions such as Asia Pacific, Middle East, Europe , and North America.

Reselling Partner Ecosystem Development: Building a strong network of strategic reselling partners to amplify market reach and sales capabilities across target geographies.

Go-to-Market Strategies & Plans: Crafting effective strategies to launch and penetrate target markets.

Niche Market Leadership: Providing strategic guidance to solidify the startup's leadership position with its specialized niche product, fostering sustained competitive advantage.

Through this comprehensive engagement, Aztra Digital Consulting is transforming this startup's proven success into a solid global footprint, driving both market penetration and sustained leadership in the financial automation landscape.

Case Studies

Problem

Our Approach

Outcome & Impact

Solution

Outcome and Impact

Solution

Outcome and Impact

Case Study - Start up with Innovative Security Technology

Case Study - Driving Global Expansion for a Cloud based SaaS Financial Automation Solution provider

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